[원서] Richard H. Thaler - Misbehaving The Making of Behavioral Economics-W. W. Norton and Company (2015) > tnttour7

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[원서] Richard H. Thaler - Misbehaving The Making of Behavioral Economics-W. W. Norton and Company (2015)
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[원서] Richard H. Thaler - Misbehaving The Making of Behavioral Economics-W. W. Norton and Company (2015)

癤
To:

Victor Fuchs who gave me a year to think, and Eric Wanner and the Russell Sage Foundation
who backed a crazy idea
And to:

Colin Camerer and George Loewenstein, early students of misbehaving
CONTENTS

Preface
I. BEGINNINGS: 19708

1. Supposedly Irrelevant Factors 2. The Endowment Effect
3. The List
4. Trial Theory
5. California Dreamin6. The Gauntlet
II. MENTAL ACCOUNTING: 19795

7. Bargains and Rip-Offs 8. Sunk Costs
9. Buck

癤
To:

Victor Fuchs who gave me a year to think, and Eric Wanner and the Russell Sage Foundation
who backed a crazy idea
And to:

Colin Camerer and George Loewenstein, early students of misbehaving
CONTENTS

Preface
I. BEGINNINGS: 19708

1. Supposedly Irrelevant Factors 2. The Endowment Effect
3. The List
4…(생략(省略))
다.

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