[원서] (Routledge Advances in Management and Business Studies) Aino Hali…
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[원서] (Routledge Advances in Management and Business Studies) Aino Halinen - Relationship Marketing in Professional Services A Study of ~ (1996)
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RELATIONSHIP MARKETING IN PROFESSIONAL SERVICES
This is a fascinating analysis of the challenging marketing concept of the decade relationship marketing. In a five-year fly on the wallcase study Aino Halinen explored the relationship between a Helsinki advertising agency and its international client.
Using existing theory and her un…(투비컨티뉴드 )
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[원서] (Routledge Advances in Management and Business Studies) Aino Halinen - Relationship Marketing in Professional Services A Study of ~ (1996)
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